To enable Member Stations to earn revenue and share in the success of the NPR Wine Club, by extending a special introductory offer to their listeners.
The NPR Wine Club has been a popular and successful program since its launch in October 2018. As well as earning royalties on each new member you sign up, you will be giving your listeners the opportunity to support their local station, while discovering and enjoying new wines.
Member Stations will receive 5% of wine club sales for as long as the customer continues to receive and pay for their quarterly club shipments. Payments to Member Stations will be made quarterly.
Simply register through the program portal and your station will be assigned a unique URL you will use for all marketing efforts. You will also be provided with all the assets you need to promote the wine club—including banners, on-air scripts and email creative.
So that wine club member sign-ups can be tracked and we can ensure you receive the royalties you are owed (please allow 7-10 business days for your station’s URL to be created).
The introductory offers consists of 12 bottles plus three unique, NPR-inspired wines, with the choice of an all-reds, all-whites or mixed case. Every bottle comes with a detailed tasting note that tells the story of the wine and the winemaker, as well as offering serving advice and food pairing suggestions. There are no obligations to continue and people can skip cases or cancel their membership at any time.
The introductory offer is 15 bottles for $79.99 (plus $19.99 shipping & applicable tax), a savings of over $160. Members then save at least 20% on future club cases. Offered quarterly, these include at least one new NPR-inspired wine and are priced at just $149.99 for 12 bottles, plus shipping and tax. Once eligible, members also receive two extra-special shipments each year, one in summer and one around the holidays.
Our partner—Direct Wines Inc—takes care of everything, including customer service, through a dedicated call center number and email address.
Neil’s suggestion to call us a “partner” without including “wine” works. Could also go the colloquial route and talk about how “Our friends at Direct Wines, Inc. take care of everything,” including, if desired, details about how we are the biggest service provider to the DTC wine industry.
Recommended methods of marketing the NPR Wine Club are on-air, as well as through online banners, dedicated emails or placements within existing emails. Once you register, you will get access to a library of approved marketing assets including banners and scripts. Our experience shows that dedicated emails and on-air advertising work best. Paid Search and social advertising are not allowed at this time.
Absolutely. Your station will receive a quarterly membership list, including email addresses and physical addresses for those who signed up using your station’s unique URL. Customized reporting is not available at this time.
Wines are sourced from around the world and thoughtfully matched to their respective NPR show. New NPR-inspired labels are created regularly. Weekend Edition Cabernet Sauvignon and Wait Wait Don’t Tell Me…! Pinot Noir are just two of the many special wines that members have already enjoyed.
Our partner, Direct Wines Inc., works with licensees who have been sourcing wine for over 50 years. Their team of experts tastes over 40,000 wines each year, selecting less than 2%. From these top picks, they set aside wines especially for NPR Wine Club members.
We are currently unable to offer station-specific varietals or labels.
Delivery is currently available within the United States to the following locations:
- Alaska
- Arizona
- California
- Colorado
- Connecticut
- District of Columbia
- Florida
- Iowa
- Idaho
- Illinois
- Indiana
- Louisiana
- Massachusetts
- Michigan
- Minnesota
- Missouri
- North Carolina
- North Dakota
- Nebraska
- New Hampshire
- New Jersey
- New Mexico
- Nevada
- New York
- Ohio
- Oklahoma
- Oregon
- South Carolina
- Texas
- Virginia
- Washington
- Wisconsin
- West Virginia
- Wyoming
In accordance with state laws, all orders are placed with and shipped by licensed retailers in the industry and applicable taxes are paid.
Direct Wines Inc works with licensees in as any states as possible where the state law allows direct-to-home delivery. When a new state becomes eligible, we will immediately notify the local station(s) in your state.
It’s simple. If a customer is not completely satisfied with any wine, for any reason, all they have to do is let the Wine Club team know and they will receive a refund.